“Welcome Home” Rose Parade Float

Few moments compare to the joy of bringing a new pet home for the first time. The first tail wag, the first purr, the first zoomies. We brought these “Welcome Home” moments to life for Hill’s at the 2025 Rose Parade. Each animal featured was modeled after a real, adoptable pet from Pasadena Humane. The impact? We supported Hill’s mission to end pet homelessness and raised awareness for our local shelter partner, leading to many more “Welcome Home” stories.

FEATURED IN: PEOPLE
image-asset (1).webp
image-asset (2).webp
image-asset (12).webp
image-asset (4).webp
image-asset (3).webp
image-asset (8).webp
image-asset (10).webp
image-asset.webp
image-asset (13).webp
image-asset (11).webp
image-asset (6).webp
image-asset (9).webp
IMG_1945.webp
IMG_1946.webp
image-asset (5).webp

Creative Director Arlo Oviatt

Art Director Ellie Orton

Copywriter Kelly Elson

Float Illustrators AES

Shelter Partners Pasadena Humane

Back

Next

Previous

EltaMD See Yourself, Not Your Sunscreen
Next

Hill's Support Bundle