Support Bundle
When pets are struggling with chronic conditions, pet parents may lose motivation to track their pet’s habits. We created a journal bundle to support and motivate pet parents to track their pet’s habits and symptoms over time.
Finding the right toneChronic conditions aren’t a light subject. But we knew in order to motivate pet parents to track their pet’s habits daily, the journal needed to be lighthearted and fun.
So we partnered with an illustrator (Olivia Faye) to bring to life the range of care and relief Hill’s oncology nutrition provides.
Creative Director Arlo Oviatt
Art Directors Ellie Orton, Elisa Martin
Copywriter Kevin Wright
Illustrator Olivia Faye